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Lancia has been identified as key areas of fashion marketing is an essential element of fire. The relationship between Lancia and fashion show on my car (like Milan Fashion Ypsilon, Musa and Ypsilon Versus Poltrona Frau), icons, lists of Italian fashion as Carla Bruni and Stefano Gabbana, industry and sponsors many events.
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Upsilon SHE Motor Show preview special edition cars produced in a limited edition and sold in early 2010 in major European markets.
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